Every MedEmporion city has choosed a Pilot project to test new strategies in order to increase the relation of their city markets with their neighborhood. In Marseille's meeting in september they have been adopted and now it is time to start.  

Genova: Creation of a Local Museum of the Wine

The pilot programme of the Town Council of Genova promotes the start up of a Local Museum on the Wine, placed in one of the historical alimentary markets of the city. The process will start with the creation of a society that will include producers, the Sectorial Groups, the Chamber of Commerce, the "Chestnut Road" and the Town of Genova. Next, the historical market where the museum of the wine could be located will be identified. The project includes the definition of a program of activities that includes the taste of products, the promotion of products and the organization of events that might promote the market like a center of exchanges.

Marseille: Guaranteeing the origin and the quality of the sold products in the market with a participativplan of communication

The pilot program of Marseille has as a starting point the confirmation of the success obtained by the farmer markets at the center of Marseille. Farmer markets are now living a moment of growth and they are winning more and more the confidence of the citizens. The goal of the Pilot Project is to test a System to guarantee the origin and quality of the products in the markets, with the double objective of improving their internal and to insure the transparency of the information towards the costumer. To make it possible, a Communication Plan about the origin and the quality of the products sold will be developed. It will include events and actions at the markets and a plan to set up information panels for each producer indicating the origin and quality of what they sell.

Barcelona: Educational project on markets' values addressed to children and teenagers and their families

The Pilot Program of Mercats de Barcelona tries to transmit the values of the Market as a social space and a service of proximity to the school, the family and the citizenship. The proposal is based on the educational work with the schools, including activities to implicate the family and the neighbourhood. It considers the direct participation of students and teachers of both stages of compulsory education from 6 to 16 years old students.

The programme tries to help the students to discover and love the cultural and social heritage of the Markets, to learn about the current and historical reality of the Markets, to appraise the function of the markets, to experiment on the added value of the purchase in the Market, to identify the types of products sold in the markets, recognizing and valuing positively the fresh products and the products of proximity they provide, to acquire healthy attitudes and good lifestyles and to put on value the importance of the product of proximity as a fundamental element in the alimentary sustainability.

The final outcomes should be a Program of activities with a pedagogical kit with specific proposals for each group of ages and a Teacher's Guide and the organization and development of a pilot test with a minimum of 7 centers of ESO.

Torino

The pilot action for Torino has been identified with the creation of a tourist itinerary within the Porta Palazzo area aiming at promoting and adding value to the enogastronomic products of the territory. In particular, it concerns the introduction of the market in a tourist circuit which connects the cultural aspects (e.g. Mao, Quadrilatero, Porte Palatine) to the socio-economic ones. It moreover promotes the enogastronomic chain through the employment of local fruit and vegetables in the cafés and restaurants involved.