The protagonist of this in-depth research is Porta Palazzo, the biggest European open air market. Starting from this market, a peddling paradigm for the whole Euromediterranean area, the authors analyzed the most delicate and troublesome aspects of its functioning: the presence of local and typical products, the distribution channels, the customer base composition, the coexistence between old and new stallholders and much more. Porta Palazzo has been disassembled in order to discover its mechanisms, to highlight its strengths and weaknesses. The aim is to identify the market’s future challenges and to suggest some possible solutions to face them. The addendum is focused on a comparative analysis of the most important markets in the Euromediterranean area.  

The research can be downloaded (in English or Italian) from Conservatoria del Piemonte section  (see link on the right side of the page)