MARSEILLE

Guaranteeing the origin and the quality of the market food products with a participative communication plan

The pilot program of Marseille has as a starting point the confirmation of the success obtained by the farmer markets at the center of Marseille.

Farmer markets are now living a moment of growth and they are winning more and more the confidence of the citizens.

The goal of the Pilot Project is to test a System to guarantee the origin and quality of the products in the markets, with the double objective of improving their internal and to insure the transparency of the information towards the costumer.

To make it possible, a Communication Plan about the origin and the quality of the products sold will be developed. It will include events and actions at the markets and a plan to set up information panels for each producer indicating the origin and quality of what they sell.