Festivals
One of the biggest events and a major activity of the Med EMPORION Project is the organisation of four Food Market Festivals, one in every of the lead cities of the project.
The Festivals, organised open-air, are taking place in Marseille, Torino, Barcelona and Genova from September 2009 for the next two years. The cities will live a week of gastronomic events and popular activities, as food fairs, tastings, conferences and cooking lessons. The idea is to turn the cities for a week onto a full gastronomic party focussed on the Mediterranean food and its qualitative and typical products.
The Festivals include a wide range of events and activities:
In market halls, traders will interact with their costumers catching up their attention on the freshness and quality of the Mediterranean products they sell and the importance of eating local, fresh and healthy food. Information about the history and the importance today of the Mediterranean diet and the market culture will be delivered to customers and neighbors visiting the market hall premises. A special promotion of locally produced food will be on stage.
- A real market festival of food products, made in the Mediterranean area and introduced by direct producers will allow citizens to get more familiar about the best market Mediterranean products.
- Open Talks, plays and other activities are organized to make people aware of the importance of food markets and fresh local products in the fight for a more sustainable and ecological life and world, and about the food sovereignty.
- Mediterranean Chefs will teach on how to cook the most celebrity Mediterranean dishes.
- Colloquiums will be hold with the participation of producers, traders, market operators and authorities to introduce research, pilot projects and other achievements currently undertaken in the Mediterranean area to promote and revitalize food markets and market halls.
- Trader encounters will help the contact among Mediterranean market producers and arise the opportunities to establish partnerships, links and a network to support their commercial exchanges and a better presence of Mediterranean products in every market hall.
